CBS Has A Plan B, And Its Name Isn’t Nielsen

Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”?

Well call us prescient yet again.

While at CES, we wound up talking with some people from CBS (the same CBS that’s currently beefing with Nielsen about how much they’re paying them and how they don’t really need them.)

https://tvrev.com/cbs-plan-b-name-isnt-nielsen/